I love getting to the cinema early to watch the trailers! But if I’m not watching movies, I’m sifting through film trailers on YouTube.
My attention has been drawn to the skill of making compelling and intriguing trailers, there is such an art to it.
Of course, the idea of a trailer is to get as many people to buy a ticket to the movies as possible; trailers are an advertisement.
Recently, I’ve realised the most compelling trailers have no dialogue. It’s the music that sets the mood.
Such as the first trailer released for the movie: The Secret Life of Walter Mitty. This is so fantastic. Relying completely on the powerful music to sell the story… And it works so incredibly well.
To The Wonder is a romantic movie, which would otherwise not appeal to me. Yet, thanks to the trailer, I’ve already decided I’m definitely going to buy the DVD… I don’t even like romantic films.
They use an uplifting and, once again, powerful piece of music. But this time, a well-spoken speech is added which gives me shivers.
Up In The Air is another example of a speech over music, edited together with a collage of appropriate clips. It simply gives you chills. Although, if I’m honest, it doesn’t quite give you an accurate feel of the actual movie. But it sells it, nevertheless.
Gravity‘s trailer shows so much contrast, sound-wise, music-wise, and the shots used. So intense!
Trailers are the only kind of advertising I consume willingly. I’ve realised it’s the music that has the most impact. The footage isn’t always true to the movie, but the scenes picked for the trailer are purely used to sell the story; it doesn’t need to be accurate.
What trailers have convinced you to go see the movie?
Jodie.
NZ Film Freak 