My Favourite Advert: Lloyds Bank – Black Horses

Screen Shot 2018-04-12 at 09.43.51.png

I’m a sucker for brilliant television adverts. I know they’re only doing it to sell us something, but you can’t deny the talent behind them. Therefore, I’m embarrassed to say that I am writing this review on a bank’s TV advertisement by choice, and sadly not being paid.

My favourite advert at the moment is the Lloyds Bank advert with the black horses running up the beach. Not only because they’re beautiful horses (I love horses), but because the perfect song they have matched it to.

If you haven’t seen it, this is it. Turn the sound up, and don’t be afraid to cry a bit. A lot.

Before this most recent one, there was their advert showing their iconic black horse running through the lives of people just as they’re making the next big step in their lives. Having a baby, proposing, funerals – special moments that require money.

I was concerned for the horse’s feet as they were running on concrete. I assumed it must have all been green screen, but actually the horses are running on either rubber matting or they are wearing rubber horse shoes to provide cushioning.

Here’s how they made it:

(While the horses are very well trained, they don’t always stick to the director’s notes:)

However, my favourite Lloyds advert will forever be this one. Mostly because of the final scene of the horse hacking it up the beach with school kids racing after it. I think I love it partly because it looks like a New Zealand beach, but it’s actually a beach in Wales – Rhossili Bay in Swansea.

I like emotional, melancholy adverts that are a bit nostalgic. I guess it’s pretty easy to get this effect though – slow motion footage against touching music. Still a brilliantly choreographed set of adverts.

PS. I’m proud to say that I have met one of these beautiful black horses in the flesh. It’s the one cantering through the forest in one of the commercials above. He’s an Andalusian and visited Dorset last year at the Dorchester show.

Advertisements

About NZ Film Freak

I am a journalism graduate (2014) from New Zealand. Currently working as a writer in UK. Follow me on Twitter @NZFilmFreak and like my Facebook page NZ Film Freak. Follow my travels around the world www.jodiehart.co.nz
Gallery | This entry was posted in A Few of My Favourite Things, Extras and tagged , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s